4.97 • Hundreds of Brands Delivered
Oddit Brand Refresh
Dial in the most critical parts of your brand aesthetic to build trust faster with new customers, and keep current customers buying more.
Fast, Simple Delivery
More work, less meetings. Our process is simple, fast, and direct.
Blending Brand with Conversion
Fonts, colors, & logo have a massive impact on how customers perceive your brand & convert.
Fast, Simple Delivery
More work, less meetings. Our process is simple, fast, and direct.
How it Works
We pride ourselves on delivering an easy, low-touch process but if you
have questions and want to discuss further, Book a Call
Have questions about your brand refresh needs? Chat with the Oddit team.
Book A Discovery Call
Pricing & Packages
Order a Brand Refresh
With over a decade of brand-building experience, our team will help dial in every aspect of your brand experience in a simple, easy-to-digest update.
Design System Refresh
$2,500
Digital Design System Refresh
We define this as the colors, fonts, and core UI elements that together help shape the foundation of your brand's digital ecosystem. In our case it does not include photography, logo, packaging or other brand elements.
Digital Design System Refresh
Updated Color Palette
Color has an incredible impact of the tone & personality that your brand portrays. We seek out digital friendly palettes that speak to your audience.
Updated Color Palette
Font Pairing Recomendations
Font is everywhere on your site. It has a substantial impression on the personality & feel of the site - but also legibility and ultimately conversion.
Font Pairing Recommendations
Type Hierarchy Setup
Understand how your fonts should work together and operate for consistency, clarity and a strong brand fountation.
Type Hierarchy Setup
Visual Brand Refresh
$5,000
Digital Design System Refresh
We define this as the colors, fonts, and core UI elements that together help shape the foundation of your brand's digital ecosystem. In our case it does not include photography, logo, packaging or other brand elements.
Digital Design System Refresh
Updated Color Palette
Color has an incredible impact of the tone & personality that your brand portrays. We seek out digital friendly palettes that speak to your audience.
Updated Color Palette
Font Pairing Recomendations
Font is everywhere on your site. It has a substantial impression on the personality & feel of the site - but also legibility and ultimately conversion.
Font Pairing Recommendations
Type Hierarchy Setup
Understand how your fonts should work together and operate for consistency, clarity and a strong brand fountation.
Type Hierarchy Setup
PLUS
Logo Refresh and Optimization
A lot of logos look great - but don't operate well within the confines of digital. They aren't legible at small sizes or lack versatility. We look to improve both the functional and visual elements of your logo so it can act as an anchor to your overall brand, establishing trust and credibility from the get go.
Logo Refresh and Optimization
10 Page Brand Guideline
A simple no-nonsense guideline that rallies the troops and helps ensure brand consistency & clarity across a growing team, third party agencies, or a variety of contractors.
10 Page Brand Guideline
Which Oddit is Right for Me?
The Design System Refresh is best for:
- Brands with a great logo, packaging and brand personality but need help bring that to life on their website.
- Brands that need refinements to supporting brand elements like fonts & colors but not a big overhaul
The Visual Brand Refresh is best for:
- Brands that need a larger brand overhaul
- Outdated logos that aren't well-suited for digital
Everything you need to better position yourself as a modern, digitally-native brand.
Blend Brand & CRO
Raw Files, Formats & Layouts
What We’re Especially Good At
Simplifying Brand Ecosystems
Responsive Branding
Brand Trust Through Consistency
Collapsible content
What is included in the brand guideline?
Like most Oddit work, we cut out the BS & keep our brand guidelines simple. Our goal is to give you the essential bits, with no need to charge for the fluff. Every brand is a bit different but typically we'll layout colors, fonts, logo formats, and core UI elements.
What do brand Oddits have to do with CRO?
We think of CRO as the architecture and blueprint for the customer journey, while visual design is the interior design and finishing. With outdated or uninspired finishings, it doesn't matter how good your technical layout might be, your audience is still going to feel a certain way. The highest converting brands blend both these elements -- like a date that has looks & personality.
How many versions of my logo refresh do I get?
Often a visual brand refresh is needed because an outdated logo is not suited for the demands of the digital world. Small sizes, social profile pictures, placement on dark or light backgrounds, etc. We deliver logo formats that can scale or adapt to fit these various demands which usually includes a primary version, secondary version and a ‘badge’.
What if I want revisions of my brand refresh?
Every brand refresh comes with multiple concepts & two rounds of revisions. We got you covered.