collections-page-guide-part-2
min read
Why you can't forget about desktop navigation
Published:
Updated:
Why you can't forget about desktop navigation
min read
Just because the world is mobile, doesn’t mean you can forget about desktop. The best brands in the world are built on details and consistencies.
Use your content & design hierarchy to help guide users towards conversion.
1. Book-end your desktop nav with access to your products, and make sure that if you’re going to trigger a dropdown or mega menu that you let the user know what to expect with a ‘+’ or chevron.
2. Give the user ownership over their shopping experience – the simplest copy tweak from ‘Build a HouseFit’ to ‘Build My HouseFit’ can be the difference between ‘click’ & ‘close’.
3. Every navigation needs a primary action. Decide what your most important action/link/offer is and give users access to it. Make sure it’s the loudest element in your navigation (yes, louder than your logo).
4. Obviously we didn’t forget about mobile. The same goes here: (1) start and finish with shopping (2) Ensure there is a primary action and make sure it’s at the bottom of the menu where it’s easily accessible (3) Tighten. The. Screws.
Want us to look at your website? Grab a FREE quick win or book a call to chat with our team!
Key Takeaways
- Psychological Impact: Loss aversion describes the tendency for people to prefer avoiding losses over acquiring equivalent gains, significantly impacting consumer decision-making.
- Marketing Strategies: Effective use of loss aversion in marketing includes limited-time offers, scarcity marketing, and money-back guarantees, all of which leverage consumers' fear of missing out.
- Ethical Considerations: While loss aversion can drive sales, marketers must ensure transparency and avoid manipulative tactics to maintain consumer trust and long-term relationships.
What’s the heck is Oddit andwhy should I care?
Learn More
Blog Post Chapter #1 (H2)
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Eius, temporibus, aut officia minus sequi quae molestias beatae, qui ipsa mollitia alias accusamus voluptate ratione provident numquam iure quia aliquam tempore possimus consequatur vel. Iure atque enim in? Magnam quis cupiditate quia labore quaerat, eligendi nobis, ab similique harum nostrum nulla aliquam dolore adipisci ut. Eaque doloremque iure veniam nobis asperiores!
Chapter Section #1 (H3)
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Eius, temporibus, aut officia minus sequi quae molestias beatae, qui ipsa mollitia alias accusamus voluptate ratione provident numquam iure quia aliquam tempore possimus consequatur vel.
Bullet List Heading
- Bullet List Item 1 Lorem, ipsum dolor sit amet consectetur adipisicing elit.
- Bullet List Item 1 Lorem, ipsum dolor sit amet consectetur adipisicing elit.
- Bullet List Item 1 Lorem, ipsum dolor sit amet consectetur adipisicing elit.
- Bullet List Item 1 Lorem, ipsum dolor sit amet consectetur adipisicing elit.
Section Heading #1 (H4)
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Eius, temporibus, aut officia minus sequi quae molestias beatae, qui ipsa mollitia alias accusamus voluptate ratione provident numquam iure quia aliquam tempore possimus consequatur vel.
Quote or Stat
“Lorem, ipsum dolor sit amet consectetur adipisicing elit. Eius, temporibus, aut officia minus sequi quae molestias beatae, qui ipsa mollitia alias accusamus voluptate ratione provident numquam iure quia aliquam tempore possimus consequatur vel.”
Source
SUGGESTION #1
Summarize suggestion title to be one sentence or 10-15 words.
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Eius, temporibus, aut officia minus sequi quae molestias beatae, qui ipsa mollitia alias accusamus voluptate ratione provident numquam iure quia aliquam tempore possimus consequatur vel.
Iure atque enim in? Magnam quis cupiditate quia labore quaerat, eligendi nobis, ab similique harum nostrum nulla aliquam dolore adipisci ut. Eaque doloremque iure veniam nobis asperiores!
This is a small caption
SUGGESTION #2
Summarize suggestion title to be one sentence or 10-15 words.
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Eius, temporibus, aut officia minus sequi quae molestias beatae, qui ipsa mollitia alias accusamus voluptate ratione provident numquam iure quia aliquam tempore possimus consequatur vel.
Iure atque enim in? Magnam quis cupiditate quia labore quaerat, eligendi nobis, ab similique harum nostrum nulla aliquam dolore adipisci ut. Eaque doloremque iure veniam nobis asperiores!
This is a small caption
SUGGESTION #3
Summarize suggestion title to be one sentence or 10-15 words.
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Eius, temporibus, aut officia minus sequi quae molestias beatae, qui ipsa mollitia alias accusamus voluptate ratione provident numquam iure quia aliquam tempore possimus consequatur vel.
Iure atque enim in? Magnam quis cupiditate quia labore quaerat, eligendi nobis, ab similique harum nostrum nulla aliquam dolore adipisci ut. Eaque doloremque iure veniam nobis asperiores!
This is a small caption
Blog Post Chapter #2(H2)
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Eius, temporibus, aut officia minus sequi quae molestias beatae, qui ipsa mollitia alias accusamus voluptate ratione provident numquam iure quia aliquam tempore possimus consequatur vel. Iure atque enim in? Magnam quis cupiditate quia labore quaerat, eligendi nobis, ab similique harum nostrum nulla aliquam dolore adipisci ut. Eaque doloremque iure veniam nobis asperiores!
Chapter Section #1 (H3)
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Eius, temporibus, aut officia minus sequi quae molestias beatae, qui ipsa mollitia alias accusamus voluptate ratione provident numquam iure quia aliquam tempore possimus consequatur vel.
Bullet List Heading
- Bullet List Item 1 Lorem, ipsum dolor sit amet consectetur adipisicing elit.
- Bullet List Item 1 Lorem, ipsum dolor sit amet consectetur adipisicing elit.
- Bullet List Item 1 Lorem, ipsum dolor sit amet consectetur adipisicing elit.
- Bullet List Item 1 Lorem, ipsum dolor sit amet consectetur adipisicing elit.
Section Heading #1 (H4)
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Eius, temporibus, aut officia minus sequi quae molestias beatae, qui ipsa mollitia alias accusamus voluptate ratione provident numquam iure quia aliquam tempore possimus consequatur vel.
Quote or Stat
“Lorem, ipsum dolor sit amet consectetur adipisicing elit. Eius, temporibus, aut officia minus sequi quae molestias beatae, qui ipsa mollitia alias accusamus voluptate ratione provident numquam iure quia aliquam tempore possimus consequatur vel.”
Source
SUGGESTION #1
Summarize suggestion title to be one sentence or 10-15 words.
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Eius, temporibus, aut officia minus sequi quae molestias beatae, qui ipsa mollitia alias accusamus voluptate ratione provident numquam iure quia aliquam tempore possimus consequatur vel.
Iure atque enim in? Magnam quis cupiditate quia labore quaerat, eligendi nobis, ab similique harum nostrum nulla aliquam dolore adipisci ut. Eaque doloremque iure veniam nobis asperiores!
This is a small caption
SUGGESTION #2
Summarize suggestion title to be one sentence or 10-15 words.
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Eius, temporibus, aut officia minus sequi quae molestias beatae, qui ipsa mollitia alias accusamus voluptate ratione provident numquam iure quia aliquam tempore possimus consequatur vel.
Iure atque enim in? Magnam quis cupiditate quia labore quaerat, eligendi nobis, ab similique harum nostrum nulla aliquam dolore adipisci ut. Eaque doloremque iure veniam nobis asperiores!
This is a small caption
Learn How to“Example we mentioned in current post”
Learn More
SUGGESTION #3
Summarize suggestion title to be one sentence or 10-15 words.
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Eius, temporibus, aut officia minus sequi quae molestias beatae, qui ipsa mollitia alias accusamus voluptate ratione provident numquam iure quia aliquam tempore possimus consequatur vel.
Iure atque enim in? Magnam quis cupiditate quia labore quaerat, eligendi nobis, ab similique harum nostrum nulla aliquam dolore adipisci ut. Eaque doloremque iure veniam nobis asperiores!
This is a small caption
Conclusion
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Eius, temporibus, aut officia minus sequi quae molestias beatae, qui ipsa mollitia alias accusamus voluptate ratione provident numquam iure quia aliquam tempore possimus consequatur vel.
KEEP READING
KEEP READING
KEEP READING
KEEP READING
KEEP READING
KEEP READING
KEEP READING
KEEP READING
KEEP READING
KEEP READING
KEEP READING
Conversion-Optimized Design & UX for Brands that Move Fast
Our team has spent over a decade designing beautiful digital experiences for the biggest brands around the world. Now you can get the same expert design, at a fraction of the cost.
Try Oddit Free
100% Free | No Credit Card Required
“Fire your agency today. Hire Oddit tomorrow.”
roo-and-you-logo
STARTING AT $2,250
Conversion Reports
Find and fix top 'conversion-critical' friction points on your website.
Learn More
STARTING AT $2,500
Landing Page Design
A tailor-made page designed for any conversion goal.
Learn More
Not sure where to start? Book a Discovery Call
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”