collections-page-guide-part-2
min read
Whitespace - does my PDP have too much?
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Whitespace - does my PDP have too much?
min read
The power of whitespace is amazing. In so many scenarios, whitespace is a marketers best friend – on your PDP, it needs to be treated with respect and kept in check.
Here’s 3 Simple Ways to Tighten Page Flow:
1. Responsive Branding: Just like your website, your logo should be responsive. If you find that your logo scales too small on mobile because of its aspect ratio, or it’s forcing your nav to be taller than you want, the answer is easy – create a second version of it for mobile.
2. Content Flow: There’s nothing that your paragraph text will convince the user of that your image can’t do better – pull images up the page, and move reviews/social proof to the top of the hierarchy. Trust > Product > Sales Pitch > Action.
3. Padding: Excess padding is death to conversion. Trim all the fat, while ensuring each content piece still has sufficient breathing room to be easily scanned on it’s own. The spacing/padding changes shown here brought the Add to Cart 25% closer to the top of the page.
Want us to look at your website? Grab a FREE quick win or book a call to chat with our team!
Key Takeaways
- Psychological Impact: Loss aversion describes the tendency for people to prefer avoiding losses over acquiring equivalent gains, significantly impacting consumer decision-making.
- Marketing Strategies: Effective use of loss aversion in marketing includes limited-time offers, scarcity marketing, and money-back guarantees, all of which leverage consumers' fear of missing out.
- Ethical Considerations: While loss aversion can drive sales, marketers must ensure transparency and avoid manipulative tactics to maintain consumer trust and long-term relationships.
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Blog Post Chapter #1 (H2)
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Chapter Section #1 (H3)
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Section Heading #1 (H4)
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Iure atque enim in? Magnam quis cupiditate quia labore quaerat, eligendi nobis, ab similique harum nostrum nulla aliquam dolore adipisci ut. Eaque doloremque iure veniam nobis asperiores!
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SUGGESTION #2
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SUGGESTION #3
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Blog Post Chapter #2(H2)
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Chapter Section #1 (H3)
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Quote or Stat
“Lorem, ipsum dolor sit amet consectetur adipisicing elit. Eius, temporibus, aut officia minus sequi quae molestias beatae, qui ipsa mollitia alias accusamus voluptate ratione provident numquam iure quia aliquam tempore possimus consequatur vel.”
Source
SUGGESTION #1
Summarize suggestion title to be one sentence or 10-15 words.
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Eius, temporibus, aut officia minus sequi quae molestias beatae, qui ipsa mollitia alias accusamus voluptate ratione provident numquam iure quia aliquam tempore possimus consequatur vel.
Iure atque enim in? Magnam quis cupiditate quia labore quaerat, eligendi nobis, ab similique harum nostrum nulla aliquam dolore adipisci ut. Eaque doloremque iure veniam nobis asperiores!
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SUGGESTION #2
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Iure atque enim in? Magnam quis cupiditate quia labore quaerat, eligendi nobis, ab similique harum nostrum nulla aliquam dolore adipisci ut. Eaque doloremque iure veniam nobis asperiores!
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Learn How to“Example we mentioned in current post”
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SUGGESTION #3
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Conclusion
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“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”
“10x the value I've received from high retainer agencies in the past
“This is my 3rd project with Oddit. Simply put, they’re best in the game.”