Creating the proper header hierarchy

Creating the proper header hierarchy
Re-organizing your content flow can have a tremendous impact on telling a clear, concise story.
Here’s 4 tips for dialing in your header hierarchy:
Suggestion 1: When it comes to your mobile experience, every pixel counts. Tighten up your padding and line spacing so the users gets the full picture as soon as you welcome them!
Suggestion 2: If you are going to introduce a product, make sure the user can see it. Simply describing a product is pointless if the user can’t see it. One way to save vertical space is to shrink your image size and surface 3-5 rather than 1. This paints a clear product picture and allows for some motion in the header (put them on an automatic ticker side-to-side.
Suggestion 3: Make user engagement easy by ensuring your primary action is full width on mobile, and sits at the bottom of the fold. If action buttons are short and in the middle, or too far to the left/right, they can be difficult to reach on mobile devices. It should also take users to the actual product you’re featuring.
Suggestion 4: Add a secondary action to shop all of your products, rather than only just a single product. This gives users the opportunity to explore your catalogue easily if they aren’t excited about the featured product.
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Key Takeaways
- Psychological Impact: Loss aversion describes the tendency for people to prefer avoiding losses over acquiring equivalent gains, significantly impacting consumer decision-making.
- Marketing Strategies: Effective use of loss aversion in marketing includes limited-time offers, scarcity marketing, and money-back guarantees, all of which leverage consumers' fear of missing out.
- Ethical Considerations: While loss aversion can drive sales, marketers must ensure transparency and avoid manipulative tactics to maintain consumer trust and long-term relationships.
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Iure atque enim in? Magnam quis cupiditate quia labore quaerat, eligendi nobis, ab similique harum nostrum nulla aliquam dolore adipisci ut. Eaque doloremque iure veniam nobis asperiores!

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Conclusion
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